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Political Campaign Communication: Principles and Practices (Communication, Media, and Politics) - Softcover
Inhaltsangabe
Political Campaign Communication: Principles And PracticesbyJudith S. Trent And Robert V. Friedenberg, 9781442243347, Rowman & Littlefield Publishers, Paperback, Paperback
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Críticas
Political Campaign Communication is deservedly an institution, established as the seminal study of election campaigning and the role of strategic communication since its first edition. This updated eighth edition-which features examples from recent campaigns and explores the use of digital technologies-continues to position the book as the key manual for understanding U.S. elections. -- Darren G. Lilleker, Bournemouth University Political Campaign Communication is an expert take on the many important roles that communication plays in political campaigns. Clearly organized and well written, the book draws on lively examples from the past and present to illuminate its subject matter. There is little doubt that the new eighth edition of this classic text will appeal to students and professors alike. -- Kevin M. Coe, University of Utah The updated eighth edition of this book maintains its position as an outstanding and comprehensive examination of American political campaign communication, both in theory and practice. Because campaign procedures in other parts of the world are often inspired by campaign features initially elaborated in an American context, it will also be of great interest to international students and scholars. -- Lars W. Nord, Mid Sweden University This book masterfully introduces and explains key concepts, terms, and contexts that help us understand campaign rhetoric and communication in the specific context of the U.S. political scene. Communication is at the core of every political campaign, and Trent, Friedenberg, and Denton make us smarter about how it works. Scholars of campaign rhetoric, media commentators, and general audiences all have something to learn from Political Campaign Communication. -- Paul Achter, University of Richmond
Reseña del editor
The eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors: *incorporate examples from all levels-local, statewide, and national-to illustrate the communicative choices confronted in contemporary political campaigns, *discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, and *draw on a wealth of communication theories to clearly explain contemporary principles and practices such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of new communication technologies. Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite-an insightful, thoroughly researched, and reader-friendly text.
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- VerlagRowman & Littlefield
- Erscheinungsdatum2015
- ISBN 10 1442243341
- ISBN 13 9781442243347
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten384
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Political Campaign Communication : Principles and Practices
Verlag:
Rowman & Littlefield Publishers, Incorporated, 2015
ISBN 10: 1442243341
ISBN 13: 9781442243347
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Softcover
Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 14633451-6
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Beispielbild für diese ISBN
Political Campaign Communication : Principles and Practices
Verlag:
Rowman & Littlefield Publishers, Incorporated, 2015
ISBN 10: 1442243341
ISBN 13: 9781442243347
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Softcover
Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Good. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 14828155-6
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Political Campaign Communication: Principles and Practices
Verlag:
Rowman & Littlefield Publishers, 2015
ISBN 10: 1442243341
ISBN 13: 9781442243347
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.41. Artikel-Nr. G1442243341I3N00
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Communication, Media and Politics: Political Campaign Communication: Principles and Practices
Verlag:
Rowman & Littlefield Publishers, 2011
ISBN 10: 1442243341
ISBN 13: 9781442243347
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9781442243347. Artikel-Nr. 9895611
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POLITICAL CAMPAIGN COMMUNICATIPB
Verlag:
Rowman & Littlefield, 2015
ISBN 10: 1442243341
ISBN 13: 9781442243347
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Kartoniert / Broschiert. Zustand: New. This updated eighth edition of Political Campaign Communication adds an essential overview of the 2016 presidential campaign. The concise update explores key issues that arose in 2016 including candidate surfacing, the changing role of advertising, social m. Artikel-Nr. 36541131
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