Popular Culture: Introductory Perspectives - Softcover

Marcel Danesi has written an essential book on pop culture, both enlightening and entertaining. The third edition of Popular Culture: Introductory Perspectives will be required reading on many a campus this year. And it will prove quite useful whether you take it as part of a course or not. Danesi wastes no time in setting the stage and cutting to the chase: this is serious as well as lively business. * Comics Grinder * With clear organization and easily understandable content, this third edition does a great job of explaining popular culture. It is an excellent introduction and provides solid context for more specialized study; I would certainly recommend it to anyone teaching a popular culture course, or who addresses the topic in their other courses. -- Janet McMullen, University of North Alabama An excellent introduction to the ideas, terminologies, and modes of analysis integral to approaching media from a cultural studies perspective. The book is engaging, easy to understand, and within that wonderful range of being challenging but not out of reach. -- Robert Rabe, Marshall University Articulate, intelligent, and very readable; this straightforward text forms a perfect backbone for any popular culture course. Danesi takes a generous and balanced approach to high, low, and mid cultures and their products and artifacts. Readers will appreciate how he opens the door to discussion of a complex topic. -- Tim Blackmore, University of Western Ontario

Danesi employs the lens of history to explore the relationship between popular culture's content and the means by which it is delivered. The third edition features new chapters on the commercial context of pop culture and explicitly focused on digital culture, as well as exercises and discussion prompts to deepen understanding.