Media and Society: A Critical Perspective, Third Edition - Softcover

Berger has done it yet again -- a real hit! He is a scholar with a unique ability to popularize the study of media, and Media & Society is a powerful introductory textbook targeted to stimulate and inform undergraduates, combining theory with practice, along with questions and data to stimulate thought and discussion. The book is all-inclusive - all the theories are there: narratives, textual analysis, theories of art, uses and gratifications, audiences, and more. And the key theorists are also there: Propp, Eco, Sausure, Lotman, along with many others. -- A. Michael Noll, Annenberg School for Communication and Journalism at the University of Southern California I find Media and Society by Arthur Asa Berger to be a very effective text for undergraduates. It gives a taste of both theoretical and real-world applications of the media. The diversity [of applications discussed] is helpful in engaging students, and it seems to be a uniquely well-balanced text -- Paul R. Kohl, Loras College

Media and Society: A Critical Perspective is a lively, illustrated introduction to the role that the mass media play in our lives, our society, and American culture. Featuring updated examples and expanded material on media theories, ideology, and new technology, the third edition helps students understand their relationship with the media they encounter daily.