Political Campaign Communication: Principles and Practices, 7th Edition (Communication, Media, and Politics) - Softcover

Trent, Judith

 
9781442206724: Political Campaign Communication: Principles and Practices, 7th Edition (Communication, Media, and Politics)
Softcover
ISBN 10: 1442206721 ISBN 13: 9781442206724
Verlag: Rowman & Littlefield Publishers, 2011

Inhaltsangabe

Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.

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Über die Autorin bzw. den Autor

Judith S. Trent is professor of communication at the University of Cincinnati. Robert V. Friedenberg is professor emeritus of communication at Miami University of Ohio. Robert E. Denton, Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Polytechnic Institute and State University.

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Verlag
Rowman & Littlefield Publishers
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1442206721
ISBN 13 
9781442206724
Einband
Taschenbuch
Anzahl der Seiten
464
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9781442206717: Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)

Vorgestellte Ausgabe

ISBN 10:  1442206713 ISBN 13:  9781442206717
Verlag: Rowman & Littlefield Publishers, 2011
Hardcover