Recession 101: Understanding The Business Environment In Recession & Recovery (Bizbones Series) - Softcover

Inhaltsangabe

What makes a recession so different from Business-as-usual? It's so hard to figure it all out, isn't it? This book will help put it all together. Starting with the mechanism of business cycles and the economy in recession we can understand what is happening now in your company, your competitors and your customers. Rupert Hart MBA has been an operating manager and marketing executive through several downturns with two decades of hands-on experience in advising companies on recession strategy. He is the author of 5-star-rated "Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies." This "BizBones" book is on a single specific subject (just the "bones") and designed to be read in one hour by a busy manager. Books in the "BizBones" Series cover: Recession 101: Understanding the Business Environment), Winning New Customers, Resisting Pricing Pressure, Advancing with New Product-Offerings. Essential reading for all managers.

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