Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers - Hardcover

Larson, John A.; McClellan, Bennett E.

 
9781440856563: Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers
Hardcover
ISBN 10: 1440856567 ISBN 13: 9781440856563
Verlag: Praeger, 2017

Inhaltsangabe

Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business's already satisfied customers into highly satisfied customers by removing their sense of risk. The authors also provide a fail-safe method for identifying the risks inherent in your business.

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Über die Autorin bzw. den Autor

John A. Larson is the senior partner at John Larson and Company, a firm specializing in helping clients increase their growth and profitability by improving the loyalty of the customers they serve.

Bennett E. McClellan is the chief catalytic officer of NBM Research. He is an academic, author, executive coach, and management consultant with a global practice.

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Verlag
Praeger
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1440856567
ISBN 13 
9781440856563
Einband
Tapa dura
Anzahl der Seiten
216
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Verantwortliche Person
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