The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns.
· Updates readers on rapidly evolving campaign strategy and tactics
· Offers the ideal balance between practical perspectives and scholarly literature
· Includes fresh information on political polarization, strategic technologies, and online tools, along with coverage of the debate between advocates of ballot access and voter integrity
· Examines non-candidate players such as Super PACs and educational non-profits
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In the first three election cycles of the present decade, $13.6 billion was spent on campaigns for federal offices.About the Author:
Michael John Burton, PhD, is associate professor of political science at Ohio University where he teaches elections and campaigns, political leadership, and political research methods.
William Miller, PhD, is director of Institutional Research and Effectiveness at Flagler College, Saint Augustine, FL.
Daniel M. Shea, PhD, is professor of government and director of the Goldfarb Center for Public Affairs and Civic Engagement at Colby College, Waterville, ME.
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