Cold Calling Techniques (That Really Work!) - Softcover

The definitive guide to cold calling success!

For more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of Cold Calling Techniques (That Really Work!), he'll show you why cold calling is still a central element of the sales cycle and where to find the best leads. Updated with new information on e-mail selling, refining voice-mail messages, and online networking, his time-tested advice includes valuable discussion points that you'll need to cover in order to effectively present your product or service and arrange a meeting. Schiffman teaches you how to use his proven strategies to:

• Turn leads into prospects
• Learn more about the client's needs
• Convey the ability to meet the client's demands
• Overcome common objections

Stephan Schiffman has trained more than half a million salespeople at such firms as AT&T, Chemical Bank, and U.S. Healthcare. He is the author of numerous bestselling books, including Closing Techniques (That Really Work!) and The 25 Habits of Highly Successful Salespeople. He lives in New York City. You can visit his website at www.steveschiffman.com.