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The Everything Guide to Social Media: All You Need to Know About Participating in Today's Most Popular Online Communities - Softcover

Waters, John K.

 
9781440506314: The Everything Guide to Social Media: All You Need to Know About Participating in Today's Most Popular Online Communities

Inhaltsangabe

The Everything Guide to Social Media gives readers the knowledge, tools, and techniques to understand and join in the social media movement. Written in friendly, non-technical language, the book is a highly accessible guide to the range of social media services currently available, including: messaging and communication (Blogger and Twitter); communities and social groups (Facebook and MySpace); collaboration and cooperation (Wikipedia and Wikispaces); and, virtual worlds (Second Life and Forterra). "The Everything Guide to Social Media" has all the information that new users need to become comfortable with social media. More experienced users will learn how to expand their presence online. And anyone can learn to leverage the growing power of social networks to build or grow a business. This up-to-the-minute guide will launch readers into the ever-evolving and increasingly important world of social media today.

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Über die Autorin bzw. den Autor

John K Waters has been covering the high-tech beat from Silicon Valley and the San Francisco Bay Area for nearly 20 years. He has written extensively about social media for a number of print and online publications, and he currently serves as Editor-at-Large for Application Development Trends. He is the author of several books, including The Everything Computer Book, Blobitecture, John Chambers and the Cisco Way, and Diablo: The Official Strategy Guide. About the Foreword Writer: John Lester is an expert in online communities and market development using social networks and virtual worlds. He worked at Linden Lab, the creators of the virtual world Second Life, where he led the development of the education market and evangelized the use of virtual worlds for learning, simulation, and entertainment. John currently works to help organizations create and cultivate successful online communities using innovative technologies.

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