Culture+Typography: How Culture Affects Typography

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9781440338410: Culture+Typography: How Culture Affects Typography

Inspire your type designs with the side-by-side travel photo comparisons in Culture+Typograhpy by Nikki Villagomez. Each image features examples of typography in culture and is accompanied by cultural and historical commentary. Explore how design choices can be informed by the language of the cultural surroundings, and learn more about type selection, color usage and more with this book.

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About the Author:

Nikki Villagomez, nikkivillagomez.wordpress.com, is a nationally recognized speaker on how culture affects typography. Nikki is the Creative Studio Manager at Dixon Hughes Goodman LLP (DHG) in Charlotte, NC.

Review:

"Culture+Typography is an inspirational book that opens the eyes to the world around us. This book is oddly emotional and...should be shared with everybody." --San Diego Book Review

"There's a nice variety and it's interesting to see the similarities and differences in the use of typography. After going through the book, you may never look at street signs the same again, or may start to wonder about how the typography came about. This book's a nice resource for designers." --Parkablogs.com

"Whether you've been a long-time typography enthusiast or just recently jumped on the bandwagon of Helvetica fans and Comic Sans haters, you'll love this new book from South Carolina-based graphic designer Nikki Villagomez. Her book investigates how design choices from type selection, color usage and more can be informed by the language of the cultural surroundings. If you're looking for a new great design for your brand or you're just a font fanatic, this book will be a great addition to your collection or your coffee table." --6sqft

"Villagomez's...conscise and insightful descriptions provide a historical context for such everyday designs as hand-painted signs and utilitarian, yet beautiful, manhole covers. The informative examples present a snapshot of an era of American signage that reflected the unique traits...of its businesses. Villagomez challenges readers to look at their city in a new light." --Communication Arts

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