In Hostile Territory provokes insights about working in teams, using power and influence, turning adversity to advantage and avoiding competence traps that can derail your career. The everyday challenges Westerby faced as a Mossad Combatant translate into vivid lessons for today's business leaders."
Marc J. Ventresca, department of organization behavior, Kellogg Graduate School of Management
You've heard it said before: Business is war. Whether you own a company or work as a salaried employee, you know it to be true competition has never been more savage, customers more demanding, margins more fragile, management more erratic, Wall Street more unpredictable, government more intrusive. To succeed in these times takes a special blend of guts and savvy.
Nowhere will you find a better teacher and guide to surviving and thriving in this no-holds-barred world than Gerald Westerby, a former secret agent in the Mossad, Israel's famed elite special-operations organization. As a deep-cover Combatant, Westerby's assignments took him into hostile territory throughout the Middle East and Europe, where he ran businesses as fronts for intelligence gathering and covert operations.
His businesses prospered and his clandestine missions succeeded under conditions so adverse that a middle manager's worst nightmares could not conjure them. Operating without outside support, without business advisors, managers, or consultants, he learned to rely on no one but himself and the business lessons learned in his Mossad training. Now he offers these lessons to you.
In Hostile Territory&Nbsp reveals for the first time the secrets that make Mossad Combatants the world's best businessmen and most feared secret agents. Westerby's gripping accounts of his sensational exploits in the field will have you holding your breath with excitement. The tough-minded business lessons and hard-edged personal tactics he draws from them will show you how to operate at a whole new level of achievement.
In the tradition of Sun-tzu's The Art of War,In Hostile Territorywill teach you how to become a modern warrior in today's high-stakes business battlefield. Prepare for an adventure-filled journey beyond the conventions of business as you've ever known it.
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"Gerald Westerby" (not his real name) is a former Combatant in the Mossad, Israel's special-operations agency, who now makes his living as an international business consultant and entrepreneur. In Hostile Territory spices up relatively straightforward business advice, founded on the three principles of "Patience, Preparation, and Persistence," with illustrative stories of undercover missions in, among other venues, Yemen, the Iran-Iraq war, and Libya. It's an thrilling spy tale from which you might actually learn a thing or two.About the Author:
GERALD WESTERBY, now a successful businessman, was formerly a Combatant in the Mossad, Israel's legendary special operations agency. He also served as a navy commando in that country's top-secret SEAL unit. After years as an agent, Westerby turned to the world of commerce, where he put to profitable use the Mossad. He has been an international business consultant and is now the founder of several prospering multimillion-dollar companies.
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