Re-Render The Gender - Softcover

Inhaltsangabe

Women control over 80 percent of all purchase decisions. Yet 70 percent of all advertising is created by men, and most of the women in advertising agency creative departments are encouraged to think like men. The result? Advertising created to male standards that primarily reaches a male audience. This book attempts to explain how pervasive this problem is and how advertisers can guide their agencies to do a better job of communicating with women.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.