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Marketing Research: Methodological Foundations - Hardcover

Iacobucci, Dawn; Churchill, Gilbert A., Jr.

 
9781439081013: Marketing Research: Methodological Foundations
Hardcover
ISBN 10: 1439081018 ISBN 13: 9781439081013
Verlag: South Western Educational Publishing, 2009

Inhaltsangabe

Learn the keys to the six stages of successful marketing research as you study both qualitative and quantitative marketing research techniques in this market-leading book. Recognized as the standard for mastering today's marketing research, Iacobucci/Churchill's MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, shows you how to make each stage of marketing research work for you as you confront actual business challenges. You gain both a strong conceptual and a practical understanding of marketing research as this book examines some of marketing research's most important emerging topics and tools. New Qualtrics? research activities introduce you to this popular online survey tool, while proven applications, clear explanations, and timely cases ensure MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, is an ideal learning tool now and an invaluable reference tool for you to use throughout your professional career.

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Verlag
South Western Educational Publishing
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
1439081018
ISBN 13 
9781439081013
Einband
Gebundene Ausgabe
Anzahl der Seiten
604
Kontakt zum Hersteller
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Verantwortliche Person
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