Focused Networking?: The Eight Principles of 21st Century Marketing - Softcover

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About Lisa Bentson, President of Leads Club Inc. ? Lisa Bentson began her Leads Club Inc. ? career in 1983 by working with approximately 120 members who participated in seven California Chapters. She advanced to the position of Vice President of Business Development in 1990 and President in 1994. The mother-daughter team of Lassen and Bentson proved to be an extraordinary alliance. With her focus on building lasting business friendships, Bentson has brought a fresh approach to what was once known as "the good ol' boys network." Today, as President, Bentson oversees operations which provide services to more than 5,000 members in the United States and abroad. She travels throughout the world to share effective networking techniques with women's opportunity programs, community colleges, national seminars and service clubs. One of her most popular presentations is a half-day, hands-on Focused Networking? Workshop which she helped develop with Lassen. "As the founder's daughter, I lived and breathed networking long before it became a cliché," Bentson says. "Now Leads Club Inc. ? and the business meaning of a lead is recognized as the highest form of referral. I'm proud that I was there at the beginning." Bentson maintains a close connection with other aspects of the business world as a mentor for the Small Business Association (SBA), and as a member of the American Marketing Association, Women in World Trade, to name a few. As the Vice-President of Women's Programs for SCORE, Counselors to America's Small Business? (a resource partner of the SBA), Bentson oversees the bi-monthly networking breakfast. This event frequently brings in over 100 attendees to hear top notch speakers and Network. On the personal side, Bentson and her faithful Faye and new adoptee Jacen are advocates and volunteers for greyhound rescue. (Faye, a former racing dog, is now a certified Love on a Leash pet therapist.) Bentson is a frequent speaker for business and professional groups around the