Contemporary publications fail in several ways to guide consumers how to dress. 1) They share the same content by copying old ideas from one another. 2) They describe every variety in each category of men's clothing but cannot tell consumers which variety is preferred. 3) They give recommendations but cannot explain why. Most experts suggest that spread collars are dressier, but no one can give sufficient reasons. 4) They are filled with unwise advice, such as wearing polyester-blend shirts for wrinkle-resistance. 5) They spread erroneous information. Ralph Lauren's publications mistake yarn size for thread count. Alan Flusser wrongfully claims that 2-ply yarns are better in quality than single-ply yarns. Dr. Ivan Chen's book reveals many fallacies in men's dress shirts and offers solutions to correct them. Many of the solutions and ideas are original and have never appeared in previous literature.
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Mr. Ivan M.C. Chen was born in 1956 in Taipei, Taiwan. He graduated in 1977 from Ming-Chi Institute of Technology. In 1983, Mr. Chen came to the United States to pursue advanced degrees. He earned an MBA from the University of Scranton, PA in 1985 and a Ph.D. in education from the University of Missouri-Kansas City in 1991. Mr. Chen strives for perfection on everything he does. He studies constantly and becomes an expert on whatever he does. He has been able to share his expertise through publications in various professions. He wrote a manuscript, The Psychology of Soldiers, which was recommended by the Ministry of Defense to join the Seventh Military Sciences Golden Statue Award Contest in Taiwan. He published many articles on business and management in prominent magazines and journals in Taiwan. He was chosen as one of the keynote speakers to present his doctoral dissertation in the Seventh Conference of Distance Education Association held at the University of Wisconsin-Madison in 1991. After serving tens of thousands of customers in a retail department store for more than ten years, Mr. Chen has gained valuable expertise in menswear. Mr. Chen has been able to understand and explain many phenomena in men's clothing better than any fashion expert. Mr. Chen often provides surprising, yet convincing explanations. Many of his answers are thought provoking and are contrary to common beliefs.
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