How To Complain For Fun And Profit: The Best Guide Ever To Writing Complaint Letters. - Softcover

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Bruce Silverman is one of America's best known and well respected marketing-communication executives. A broad-view strategist, he is probably the only advertising agency executive who ever served as creative director of a top five agency who went on to head one of the largest media planning and buying shops in the world. A long-time board member of the American Association of Advertising Agencies, his 38-year advertising agency career included "C-level" positions at Ogilvy & Mather, Bozell, BBDO/West, Asher/Gould and WongDoody. He was the creative mind behind award winning campaigns for American Express, Merrill Lynch, American Airlines, Pace Picante, Shell, Hershey's, Baskin-Robbins, Coldwell Banker, Sizzler, the California Department of Health Services, SunAmerica, Suzuki, Pabst, Sanyo, Mattel, Greyhound, Armour, and Post cereals. As President/CEO of Partners division of Interpublic's giant Initiative Worldwide, he supervised media planning and buying for Disney, Sega, Carl's Jr., Taco Bell, Albertson's, Acura, Kia, Chevrolet, Bally's Health & Fitness, Six Flags, America Online, the United States Navy and Yahoo! In addition to advising a number of advertising and public relations agencies, media properties, marketing services firms and international advertisers, he is Chairman and CEO of 24/6, Inc., the holding company of Pocket Billboards®, which places advertising on telephone calling cards, as well as a managing partner of Bob Wolf Partners/TPG, a management consulting firm that facilitates media, public relations and interactive agency screening and reviews. He also serves on the board of Triton Marketing as well as on the advisory boards of a number of early stage companies. A graduate of Adelphi University in New York, Bruce is a confirmed theater and arts junkie, a world traveler and a Los Angeles Lakers fan. He was a founding board member of the Los Angeles Children's Museum, and later served as Chairman of the Resource Development Committee of the Starbright Foundation. Bruce is an active member of the Academy of Television Arts & Sciences, the Dean's Advisory Board of UCLA Extension, and serves as a director of the Forensic Expert Witness Association. He speaks frequently on how consumers can speak up for themselves on radio and television. He also frequently makes time to write complaint letters to companies of all types and sizes.