1. Getting Started. Understanding the Basics. Things to Consider. Your Office. Gathering the Necessities. Business Partners. 2. Business Philosophy. Achieving Success. Honesty and Integrity. Growth and Opportunity. Avoiding Traps. Self-Motivation. 3. Business Finance. General Finance Issues. Raising Funds. Managing Accounts Receivable. Payments and Cash Flow Problems. Budgeting. Taxes, Expenses, and the IRS. 4. Sales and Marketing. The Basics of Branding and Marketing. Brand You. Knowing Your Audience. Tactical Tips for Jump Starting Sales. Keeping Customers Coming Back. 5. Working with Employees. The Office Environment. Attracting Quality Candidates. Dealing with Problem Employees. Being a Leader. Policies and Procedures. Project Optimization.
Being your own boss and running your own business has long been a core element of the American dream. 201 Tips to Start and Build Your Own Business is for anybody who is seriously considering starting this journey, as well as for seasoned entrepreneurs who are ready to take their company to the next level. It provides a collection of the 201 most important points any entrepreneur should consider when starting and building a business, ripped directly from the author's years of hard work and personal experience as an entrepreneur. The book is broken up into distinct sections, organizing all points by topics. You'll learn to deal with the variety of issues involved with starting and running your own business, including how to lay the foundation of your business, deal with finances, market your company, work with business partners, and find (and manage) the right employees.
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