Health Communication: Strategies for Developing Global Health Programs - Softcover

Buch 2 von 11: Health Communication
 
9781433118647: Health Communication: Strategies for Developing Global Health Programs
Softcover
ISBN 10: 1433118645 ISBN 13: 9781433118647
Verlag: Peter Lang Publishing Inc. New York, 2013

Inhaltsangabe

Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represents a concrete step in that direction by establishing a strategic framework for guiding global and local health practices. Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions. Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities.

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Über die Autorin bzw. den Autor

Do Kyun Kim (PhD, Ohio University) is Assistant Professor and Richard D’Aquin/BORSF Endowed Professor in the Department of Communication at the University of Louisiana at Lafayette. Arvind Singhal (PhD, University of Southern California) is the Samuel Shirley and Edna Holt Marston Endowed Professor of Communication and Director of the Social Justice Initiative at the University of Texas at El Paso, and the William J. Clinton Distinguished Fellow at the Clinton School of Public Service in Little Rock, Arkansas. Gary L. Kreps (PhD, University of Southern California) is a University Distinguished Professor at George Mason University, where he serves as Chair of the Department of Communication and directs the Center for Health and Risk Communication. Along with professorships at several universities, he was Chief of the Health Communication and Informatics Research Branch at the National Cancer Institute.

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Verlag
Peter Lang Publishing Inc. New York
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1433118645
ISBN 13 
9781433118647
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
383
Herausgeber
Kim Do Kyun, Singhal Arvind, Kreps Gary L.
Kontakt zum Hersteller
Peter Lang
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Weitere beliebte Ausgaben desselben Titels

9781433118654: Health Communication: Strategies for Developing Global Health Programs

Vorgestellte Ausgabe

ISBN 10:  1433118653 ISBN 13:  9781433118654
Verlag: Peter Lang Publishing Inc. New York, 2013
Hardcover