Immerses students in the course immediately, involving them in practical, statistics-supported business decision making from the outset. Using real data to provide a context for tackling modern business problems, it introduces a range of core ideas early - including data production and interpretation.
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DAVID S. MOORE Purdue University, USA, Original author of unique stats approach and The Practice Franchise of Stat books (published by WH Freeman). GEORGE P. McCABE Purdue University, USA, Head of the Statistical Consulting Service. Elected fellow of the American Statistical Association, 1998 Chair of its section on Statistical Consulting. WILLIAM M. DUCKWORTH II Iowa State University, USA, Specializes in Statistics Education and Design of Experiments. He has many professional affiliations (ie. ASA and the International Association for Statistical Education (IASE). LAYTH ALWAN University of Wisconsin-Milwaukee, USA. He has a background in operations management and statistical quality control. BRUCE CRAIG Purdue University, USA. He is professor of Statistics and Director of Statistical Consulting at Purdue.
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