Marketing Principles (Quick Study Business)

Iyer, Gopal

 
9781423215042: Marketing Principles (Quick Study Business)
ISBN 10: 1423215044 ISBN 13: 9781423215042
Verlag: BARCHARTS INC, 2010

Inhaltsangabe


Business students and professionals, self-made entrepreneurs and corporate players can use this reference tool to make the grade in marketing courses or keep concepts and their details in order in the busy pace of the working business world. The most important core concepts are explained and options behind those concepts are concise and easy to review being expertly written to offer more answers per page than any publication you've read before. In 6 laminated pages you can quickly review to boost that test score or refresh your memory on organizational buying.
Topics covered include:
  • Foundations – Basic Concepts
  • Marketing Strategy & Plans
  • Marketing Information Systems
  • Understanding Consumer Behavior
  • Understanding Organizational Buying
  • Market Segmentation, Targeting & Positioning
  • Product & Brand Strategy
  • Services Marketing
  • Distribution & Logistics
  • Promotion Decisions
  • Pricing
  • International Marketing
  • Promotion Decisions

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
BARCHARTS INC
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
1423215044
ISBN 13 
9781423215042
Einband
Broschüre
Anzahl der Seiten
6
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar