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Over the past nine decades, The Walt Disney Company has been providing extraordinary entertainment and experiences to families globally. Thanks to their loyalty, Disney has grown into one of the world's largest media companies, and its brand has become one of the world's best loved and most valuable.
Casting Magic, written under the auspices of Disney Institute, pulls aside the curtain to reveal why Disney's workforce is such a powerful generator of innovative products and services, superlative customer experiences, and unshakable brand loyalty. Better yet, it describes how by over managing four core human resource processes-selection, training, communication, and care-you can transform the culture of your organization, engage the full potential of your employees, and drive your results to new heights.
Ted Kinni has authored thirteen business books. He has ghostwritten seven books for Booz & Company, Prime Resource Group, The Walt Disney Company, LIF Group, and IMPAQ, Inc. He is also an active business journalist, whose articles and book reviews have appeared in a wide variety of periodicals, including cover stories in Harvard Management Update, Across the Board, Training, Selling Power, Quality Digest, and Corporate University Review.
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