IT Savvy: What Top Executives Must Know to Go from Pain to Gain - Hardcover

IT-savvy executives think, talk, and act digitally in all their business decisions and activities. They depend upon a reusable digital platform of business processes, data, and systems and don't shy away from addressing IT-related business problems. And as a result, their firms enjoy margins up to 20 percent higher than their competitors.

Yes, IT can be particularly challenging for a number of reasons such as its unfamiliar vocabulary, elusive benefits, and all-too-familiar rat wheel of dysfunction. IT Savvy can help: The authors identify five imperatives that will help you drive value from IT, with detailed explanations on their implementation. You'll increase your fluency and even learn to leverage IT for profitable growth. For example, you'll start to build a digital ROI into managers' job descriptions, then hold them accountable for using your company's IT activities as assets.

Bolstered by years of research and work with top executives, this book will help you become fearless in your discussions of all things digital. And it will prove that being IT savvy pays off.

Jeanne Ross is Director of the Center.