Book by McClelland David C Burnham David H
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In this provocative exploration into the nature and value of power in organizations, authors David McClelland and David Burnham reveal how the drive for influence is essential to good management. The authors provide a wealth of counterintuitive insights about what using power really means in today's business landscape. "Power Is a Great Motivator" is a must-read for all managers seeking to foster high morale and a strong sense of responsibility and commitment in their workforce. Since 1922, "Harvard Business Review" has been a leading source of breakthrough ideas in management practice - many of which still speak to and influence us today. "The HBR Classics" series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each volume contains a groundbreaking idea that has shaped best practices and inspired countless managers around the world - and will change how you think about the business world today.Biografía del autor:
The late David C. McClelland was a professor of psychology at Harvard University in Cambridge, Massachusetts, in 1976 when this article first appeared.
David. H. Burnham was at that time the president and chief executive officer of McBer & Company, a behavioral science consulting firm. He is currently a principal of the Burnham Rosen Group, a strategic-consulting and leadership-training firm in Boston.
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