Verwandte Artikel zu Groundswell, Expanded and Revised Edition
Inhaltsangabe
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.
When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.
In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:
· Evaluate new social technologies as they emerge
· Determine how different groups of consumers are participating in social technology arenas
· Apply a four-step process for formulating your future strategy
· Build social technologies into your business
Groundswell is required reading for executives seeking to protect and strengthen their company's public image.
When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.
In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:
· Evaluate new social technologies as they emerge
· Determine how different groups of consumers are participating in social technology arenas
· Apply a four-step process for formulating your future strategy
· Build social technologies into your business
Groundswell is required reading for executives seeking to protect and strengthen their company's public image.
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Über die Autorin bzw. den Autor
Charlene Li is an independent thought leader and founder of the Altimeter Group. Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. He created the Technographics segmentation, a classification of consumers according to how they approach technology.
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Groundswell: Winning in a World Transformed by Social Technologies
Verlag:
Harvard Business Review Press, 2011
ISBN 10: 1422161986
ISBN 13: 9781422161982
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Groundswell: Winning in a World Transformed by Social Technologies
Verlag:
Harvard Business Review Press, 2011
ISBN 10: 1422161986
ISBN 13: 9781422161982
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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Verlag:
Harvard Business Review Press, 2011
ISBN 10: 1422161986
ISBN 13: 9781422161982
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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Verlag:
Harvard Business Review Press, United States, 2011
ISBN 10: 1422161986
ISBN 13: 9781422161982
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Paperback. Zustand: Very Good. Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In "Groundswell", Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of "Groundswell", featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: Evaluate new social technologies as they emerge; Determine how different groups of consumers are participating in social technology arenas; Apply a four-step process for formulating your future strategy; and, Build social technologies into your business. "Groundswell" is required reading for executives seeking to protect and strengthen their company's public image. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR005199959
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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Verlag:
Harvard Business Review Press, 2011
ISBN 10: 1422161986
ISBN 13: 9781422161982
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Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Artikel-Nr. Z1-I-006-02031
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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Verlag:
Harvard Business Review Press, 2011
ISBN 10: 1422161986
ISBN 13: 9781422161982
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Paperback. Zustand: Very Good. Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9781422161982
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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Verlag:
Harvard Business Review Press, 2011
ISBN 10: 1422161986
ISBN 13: 9781422161982
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781422161982. Artikel-Nr. 8447088
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Groundswell: Winning in a World Transformed by Social Technologies
Verlag:
Harvard Business Review Press, 2011
ISBN 10: 1422161986
ISBN 13: 9781422161982
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Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781422161982. Artikel-Nr. 9381901
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Groundswell, Expanded and Revised Edition : Winning in a World Transformed by Social Technologies
Verlag:
Harvard Business Review Press, 2011
ISBN 10: 1422161986
ISBN 13: 9781422161982
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Zustand: Good. Expanded and Revised Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 5405584-6
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