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It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution.
The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined including:
Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks so your good idea makes it through to make a positive change.
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Buchbeschreibung hardback. Zustand: New. Language: ENG. Artikel-Nr. 9781422157299
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Buchbeschreibung Zustand: New. You ve got a good idea. How do you move forward and get it through to actually make a positive change? How do you keep your good idea from getting shot down by naysayers, obfuscators, and other critics? This book distils the various ways that people critici. Artikel-Nr. 101388881
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