Data Driven: Profiting from Your Most Important Business Asset - Hardcover

Redman, Thomas C.

 
9781422119129: Data Driven: Profiting from Your Most Important Business Asset
Hardcover
ISBN 10: 1422119122 ISBN 13: 9781422119129
Verlag: Harvard Business Review Press, 2008

Inhaltsangabe

Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making.

In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals:

· The special properties that make data such a powerful asset

· The hidden costs of flawed, outdated, or otherwise poor-quality data

· How to improve data quality for competitive advantage

· Strategies for exploiting your data to make better business decisions

· The many ways to bring data to market

· Ideas for dealing with political struggles over data and concerns about privacy rights

Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.

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Über die Autorin bzw. den Autor

Thomas C. Redman is President of Navesink Consulting Group and was the first to extend quality principles to data and information. He is the author of Data Quality: The Field Guide, Data Quality for the Information Age, and Data Quality: Management and Technology.

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Verlag
Harvard Business Review Press
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
1422119122
ISBN 13 
9781422119129
Einband
Gebundene Ausgabe
Anzahl der Seiten
272
Kontakt zum Hersteller
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Verantwortliche Person
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