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Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy - Hardcover

Joachimsthaler, Erich

 
9781422101650: Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
Hardcover
ISBN 10: 1422101657 ISBN 13: 9781422101650
Verlag: Harvard Business Review Press, 2007

Inhaltsangabe

Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one’s entire music library.

This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company’s growth strategy.

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Über die Autorin bzw. den Autor

Erich Joachimsthaler is the Founder and Chief Executive Officer of Vivaldi Partners, a strategy and marketing consulting company.

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Verlag
Harvard Business Review Press
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
1422101657
ISBN 13 
9781422101650
Einband
Gebundene Ausgabe
Anzahl der Seiten
253
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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