Unload the Clip: Outgun Your Competition: How to Outgun Your Competition - Softcover

Über die Autorin bzw. den Autor

Unload the Clip is the brainchild of marketer, author, entrepreneur and humorist Randy S. Bolinger. His career as a corporate professional spans an uncommon breadth of marketing, communications, public relations, brand management, business development, sales and sales management disciplines. Before starting his own marketing company, he worked for multi-billion dollar companies like Suzuki, Bombardier and Volvo; early-stage companies like Cirrus Design and Columbia Aircraft, and a start-up company that hard-core motorcycle aficionados may recognize, Excelsior-Henderson Motorcycles. The diversity of professional expertise with companies at various stages of growth provides the rare insight into the black art of marketing. The book is chocked-full of tips and insights for the practical development and execution of effective marketing initiatives gleaned from years of experience with the companies noted above. Today the author manages AMPT Associates(TM). AMPT is a thriving boutique marketing, communications, public relations and strategic planning firm solely focused on assisting companies in four industries-Aviation, Marine, Powersports & Transportation.