Claw Your Way to the Top - Softcover

They've been around thousands of years and are America's #1 pet, yet no one's ever imagined that these fluffy carnivores could do more than chase string and purr. Until now. In his controversial book, Claw Your Way To The Top: Ten Things I Learned About Business From My Cat, marketing consultant Freddy J. Nager reveals the genius beneath the fur. 'Cats are, in short, business gurus with pointy ears and tuna breath,' writes Nager, who is an MBA and CFO (Certifiable Feline Owner). Drawing on observations of his pet tabby, Scooter, Nager reveals feline mastery of such business techniques as corporate branding, strategic positioning and power napping. In the tradition of the world's most celebrated business classics, he then applies lots of handpicked anecdotes to support his claims. The result is a quasi-revolutionary manifesto for business students, executives, entrepreneurs and scratch-covered cat herders everywhere. Warning: may cause severe reactions in people allergic to cat books.