Search Analytics: A Guide to Analyzing and Optimizing Website Search Engines - Softcover

Browsing aside, search is the most common way of locating information on a website. Yet studying the effectiveness of internal website search engines has been a much overlooked area until now. This new book, published in February 2006 is an important resource for measuring the success of your onsite search engine. It explains how and why people search, provides detailed guidelines on analysing the behaviour of search users, and offers valuable search-related marketing insights. The author, Hurol Inan, contributes first-hand knowledge and experience on the subject of search - gained over many years of web-based consulting. In preparing this e-book, he surveyed and interviewed over 100 industry experts and website managers across various industries in North America, Europe and Australia. Testimonials'Hurol Inan has been studying the art and science of measuring website success since its inception. He was the first to publish a book on the subject and the keynote speaker at the world's first Emetrics Summit in 2002. Translation: He knows his stuff. With Search Analytics, Hurol has combined clear thinking and crisp communication in a book that is an absolute must-read for anybody serious about making their website the very best it can be. Pay attention - I do.'Jim Sterne, Author, Consultant, President of Web Analytics Association'This is an area of web analytics that has really been underexplored and Hurol Inan is pushing forward progress in this area. He provides a lot of tangible and actionable direction in the Guide to Analyzing and Optimizing Website Search Engines'Jim Novo, Author and Consultant'Do you realize the commercial value of analyzing and optimizing the search activity on your site? If not, you really must look into it. Thanks to this excellent guide from Hurol Inan, the field of onsite search analytics looks set to become a vital part of any site optimization initiatives. The book gives you the detailed metrics, and insight into the required tools and processes, to get you started on search analytics to improve your online business performance.'Ashley Friedlein, CEO e-Consultancy