Project 2000: The Rise and Fall of Oldsmobile Division of General Motors - Softcover

Horvath, Robert J.

9781419606007: Project 2000: The Rise and Fall of Oldsmobile Division of General Motors

Softcover

ISBN 10: 141960600X ISBN 13: 9781419606007

Verlag: Booksurge Publishing, 2006

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Von EUR 17,16

Using Oldsmobile's own description, "Project 2000," of its failed business strategy to sell what was once America's best-selling car only through large Wal-Mart style auto-malls, Bob Horvath tells his personal story as one of Olds' best salesmen as well as an Olds owner/dealer-operator, who was driven out of business by General Motors.

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�ber die Autorin bzw. den Autor

After retiring from a career of 40 years with General Motors' Oldsmobile Division, Bob Horvath continues to live in South Florida where he still sells cars. He remains active as a golfer and enjoys visiting with his grandchildren and two sons, who work at automobile dealerships in the Miami area, and taking trips to see his daughter and son-in-law who live in North Carolina.

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