Críticas:
Ruth P. Rubinstein, Ph.D. Author of "Dress Codes: Meanings and Messages in American Culture" There is more to "Color Stories" than makeup. There are stories about women's complex interactions with other women and surprising observations about how the top cosmetics companies market their products. Gavenas shows us that what a woman wants from make-up can't always be quantified. Paco Underhill Author of "Why We Buy: The Science of Shopping" Every cosmetic purchase involves a moment of reverie, where the woman is transformed from the person she is, to the person she'd like to be. This book is about the industry behind that moment. Welcome to the beauty business, more corrupted than Anna Nicole Smith, more jaded than Jacqueline Susann, and deliciously portrayed by Mary Lisa Gavenas. Ruth P. Rubinstein, Ph.D.Author of "Dress Codes: Meanings and Messages in American Culture" There is more to "Color Stories" than makeup. There are stories about women's complex interactions with other women and surprising observations about how the top cosmetics companies market their products. Gavenas shows us that what a woman wants from make-up can't always be quantified. Paco UnderhillAuthor of "Why We Buy: The Science of Shopping" Every cosmetic purchase involves a moment of reverie, where the woman is transformed from the person she is, to the person she'd like to be. This book is about the industry behind that moment. Welcome to the beauty business, more corrupted than Anna Nicole Smith, more jaded than Jacqueline Susann, and deliciously portrayed by Mary Lisa Gavenas.
Reseña del editor:
An insider's view of all the brainstorming, bickering, and bitchery that go into those little sticks of color and pans of powder: Business journalist, former beauty editor, and noted scholar on the development of the U.S. beauty industry Mary Lisa Gavenas takes us behind the scenes during the nine months that culminate in the launch of a season's all-important "color stories". In often funny, sometimes poignant chapters, we discover how one shade becomes the "must have", how companies create desire at the counters, and exactly how easy - and impossible - it is to start a million-dollar makeup line. Backstage at the runway shows, we're swept into the catty, chaotic work world of makeup mogul Bobbi Brown and supermodel Gisele Bndchen. At Este Lauder headquarters, we see the achingly chic Aerin Lauder Zinterhofer spin societal trends into a lipstick lineup. We watch magazines cheat to make makeup work for layouts, find out how Cindy Crawford got to be worth every penny of her $10 million contract, and make the pilgrimage to Dallas as 35,000 of the Mary Kay faithful assemble for the fabled annual Seminar. Along the way, we also learn about marketing, media, and the manipulation of aesthetics, about the codification of physical beauty, and how this industry revolutionized the role of women in business.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.