What Women Want: The Science of Female Shopping

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9781416569961: What Women Want: The Science of Female Shopping

Book by Underhill Paco

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Críticas:

"The guru of retail consulting offers a wealth of insight into what makes a successful shopping experience for both buyer and seller." --Craig Ryan, "The Oregonian"

"Paco Underhill is Sherlock Holmes for retailers. . .This sleuth makes shoppers view stores with more critical eyes." --Trish Donnally, "San Francisco Chronicle"

"What Women Want is not just a great marketing book, it is an astounding study of the socio-economic forces of the last fifty years. Paco Underhill blends social history with scientific data in a sensitive volume that is a must-read for anyone who wants to sell anything. Period."--Susy Korb, Brand Strategist, Harry Winston

" What Do Women Want?" A man who "gets it". Meet the wise, witty and only occasionally geeky Paco Underhill, who explained to me why I prefer curved shower curtains.
Christine Lehner, author of "Absent a Miracle" and "What to Wear to See the Pope".

""What Do Women Want?" A man who "gets it". Meet the wise, witty and only occasionally geeky Paco Underhill, who explained to me why I prefer curved shower curtains."
--Christine Lehner, author of "Absent a Miracle" and "What to Wear to See the Pope".

""What Do Women Want?" A man who "gets it." Meet the wise, witty and only occasionally geeky Paco Underhill, who explained to me why I prefer curved shower curtains."
--Christine Lehner, author of "Absent a Miracle" and "What to Wear to See the Pope."

" What Do Women Want?" A man who "gets it." Meet the wise, witty and only occasionally geeky Paco Underhill, who explained to me why I prefer curved shower curtains.
Christine Lehner, author of "Absent a Miracle" and "What to Wear to See the Pope.""

What Women Want is not just a great marketing book, it is an astounding study of the socio-economic forces of the last fifty years. Paco Underhill blends social history with scientific data in a sensitive volume that is a must-read for anyone who wants to sell anything. Period. Susy Korb, Brand Strategist, Harry Winston"

With wit, razor-sharp analysis and a better understanding of what women want than most of us have or at least realize we have. It will make female consumers think differently about their shopping and, hopefully, encourage stores to sell a whole lot differently.
Jayne O Donnell, retail and consumer reporter, USA Today"

What Do Women Want? A man who gets it. Meet the wise, witty and only occasionally geeky Paco Underhill, who explained to me why I prefer curved shower curtains.
Christine Lehner, author of Absent a Miracle and What to Wear to See the Pope."

"With wit, razor-sharp analysis and a better understanding of what women want than most of us have - or at least realize we have. It will make female consumers think differently about their shopping and, hopefully, encourage stores to sell a whole lot differently."
--Jayne O'Donnell, retail and consumer reporter, USA Today

"Underhill makes these fascinating details even more fun to read with a conversational, sometimes comic tone."
--St Louis Post Dispatch

"What Do Women Want? A man who gets it. Meet the wise, witty and only occasionally geeky Paco Underhill, who explained to me why I prefer curved shower curtains."
--Christine Lehner, author of Absent a Miracle and What to Wear to See the Pope.

"Underhill shows himself to be both an amiable and a knowledgeable guide to the shifting retail landscape."
--Wall Street Journal

Reseña del editor:

The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities.
As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet--in short, how we spend our time and money.
With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman's role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women's health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off.
"The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force."
And, as he warns, no business can afford to ignore their power and presence.

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