Marketing Without Advertising - Softcover

Phillips, Michael; Rasberry, Salli

 
9781413306323: Marketing Without Advertising
Softcover
ISBN 10: 1413306322 ISBN 13: 9781413306323
Verlag: Nolo, 2008

Inhaltsangabe

Make your business stand out without the cost of advertising! The best marketing you can do for your business is to concentrate on creating a community of customers, employees and other businesspeople who trust, respect and recommend your business and products. Marketing Without Advertising teaches small business owners practical strategies to: encourage customers to spread the good word about your business attract new customers and gain their trust turn dissatisfied customers into loyal supporters list your products or services widely and inexpensively plan marketing events that will keep customers involved encourage the media to comment positively on your business The 6th edition is completely updated, providing real world examples and resources throughout. It also discusses the latest marketing trends, such as international Internet marketing and blogs.

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Über die Autorin bzw. den Autor

Michael Phillips, an experienced businessman and consultant who helped to develop the Mastercharge interbank credit card, was the founder of the Briarpatch, a network of small businesses that espouse common values. Michael is also the author of many other books, including The Seven Laws of Money (with Salli Rasberry, Pocket Classics), Honest Business (also with Salli Rasberry, Pocket Classics). Salli Rasberry has successfully run a dozen small businesses in fields as varied as book fairs, publishing companies, documentary films and construction. She is the co-author of several other books, including Living Your Life Out Loud and The Briarpatch Book (with Michael Phillips).

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Verlag
Nolo
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
1413306322
ISBN 13 
9781413306323
Einband
Taschenbuch
Auflage
6
Anzahl der Seiten
398
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar