Verwandte Artikel zu Starting & Running a Successful Newsletter or Magazine

Starting & Running a Successful Newsletter or Magazine - Softcover

Woodard, Cheryl

 
9781413305234: Starting & Running a Successful Newsletter or Magazine
Softcover
ISBN 10: 1413305237 ISBN 13: 9781413305234
Verlag: Nolo, 2006

Inhaltsangabe

Written by the co-founder of PC Magazine, PC World and Macworld, this practical, informative book gives readers the practical know-how needed to put together a profitable publication. The book covers the ins and outs of: § raising start-up money § attracting the best help § choosing the right marketing strategies § creating a solid subscription base § building loyalty among readers and advertisers § competing effectively § publishing successfully on the Internet.The book also includes an expanded resources chapter sprinkled with websites and software and publishing services. It also discusses unique ways to foster advertising, and melding print and the Internet into a single enterprise.

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Über die Autorin bzw. den Autor

Cheryl Woodard co-founded PC, Macworld, PC World and Publish magazines and concentrated her attention on ad sales, circulation marketing and business management issues. In 1993, Cheryl began consulting with book, software, newsletter and magazine publishers, specializing in helping business owners or chief executives sort out marketing and overall business strategies. She lives with her husband and two children in Berkeley, California.

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Verlag
Nolo
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
1413305237
ISBN 13 
9781413305234
Einband
Taschenbuch
Auflage
5
Anzahl der Seiten
455
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar