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Starting & Running a Successful Newsletter or Magazine - Softcover

 
9781413300833: Starting & Running a Successful Newsletter or Magazine
Softcover
ISBN 10: 1413300839 ISBN 13: 9781413300833

Inhaltsangabe

Written by the co-founder of three successful magazines, Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. From creating simple newsletters to fancy online publications and sophisticated magazines, it provides all the information necessary to start and run your own successful business.

Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of:

*raising start-up money
*attracting the best help
*choosing the right marketing strategies
*creating a solid subscription base
*building loyalty among readers and advertisers
*competing effectively against even the biggest adversaries

The 4th edition now covers publishing successfully on a tight budget, associating with a conglomerate, entering into online advertising and securing sponsors. It also discusses unique ways to foster advertising, and melding print and the Internet into a single enterprise.

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Über die Autorin bzw. den Autor

Cheryl Woodard learned the publishing business like most people do -- by jumping bravely into it without any preparation whatsoever. She co-founded PC, Macworld, PC World and Publish magazines, concentrating her attention on ad sales, circulation marketing and business management issues. In 1993, Cheryl began consulting with book, software, newsletter and magazine publishers. Author of Starting & Running a Successful Newsletter or Magazine, she specializes in helping business owners or chief executives sort out marketing and overall business strategies. She lives with her husband and two children in Berkeley, California.

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Sprache
Englisch
ISBN 10 
1413300839
ISBN 13 
9781413300833
Einband
Taschenbuch
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