Health Communication Message Design: Theory and Practice - Softcover

 
9781412986557: Health Communication Message Design: Theory and Practice
Softcover
ISBN 10: 1412986559 ISBN 13: 9781412986557
Verlag: SAGE Publications, Inc, 2011

Inhaltsangabe

The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

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Über die Autorin bzw. den Autor

Hyunyi Cho (PhD, Michigan State University) is a professor of communication at Ohio State University Her program of research examines the effects of communication on judgments and actions relevant to environmental risk and health risk and the role of messages and the media in social change and behavior change processes.

Von der hinteren Coverseite

Clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing.

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Verlag
SAGE Publications, Inc
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1412986559
ISBN 13 
9781412986557
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
277
Herausgeber
Cho Hyunyi
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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