Media Audiences: Effects, Users, Institutions, and Power - Softcover

Sullivan, John L.

 
9781412970426: Media Audiences: Effects, Users, Institutions, and Power
Softcover
ISBN 10: 1412970423 ISBN 13: 9781412970426
Verlag: SAGE Publications, Inc, 2012

Inhaltsangabe

Despite the widespread use of the term "audience" in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts over time. Media Audiences explores the concept of media audiences from four broad perspectives, as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media.

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Über die Autorin bzw. den Autor

John L. Sullivan is Associate Professor of Media & Communication at Muhlenberg College in Allentown, PA. He earned his B.A. in German and Media Studies from Pomona College and his M.A. and Ph.D. in Communication from the Annenberg School for Communication at the University of Pennsylvania. Dr. Sullivan’s research explores the links between media industries and systems of social and economic power. More specifically, he focuses on audience constructions within media organizations, the implementation of U.S. media policies, and the political economy of cultural production. Recently, Dr. Sullivan has begun a longer-term project to study the political economy of free, open source software (F/OSS) movements.

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Verlag
SAGE Publications, Inc
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
1412970423
ISBN 13 
9781412970426
Einband
Taschenbuch
Anzahl der Seiten
263
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar