Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society.
W. James Potter guides readers through the extensive body of research on the effects of mass media by organizing the book around two Media Effects Templates?the first examines media influences on individuals and the second looks at media influences on larger social structures and institutions. By foregrounding the different types of effects upon individuals and institutions?influences on behavior, attitudes, and beliefs, for example?Potter helps students to understand what the effects of media are, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences to look for evidence of these effects in their own lives.Über den Autor:
W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades at Indiana University, Florida State University, UCLA, Stanford University, and Western Michigan University in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of well over a hundred scholarly articles and over two dozen books, including: Media Literacy (now in its 8th edition), Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).
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Buchbeschreibung Sage Publications Ltd. Mrz 2012, 2012. Taschenbuch. Buchzustand: Neu. 236x170x23 mm. Neuware - Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. 400 pp. Englisch. Artikel-Nr. 9781412964692