W. James Potter Media Effects

ISBN 13: 9781412964692

Media Effects

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9781412964692: Media Effects

Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.

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About the Author:

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander). 

 

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W. James Potter
Verlag: Sage Publications Ltd. Mrz 2012 (2012)
ISBN 10: 1412964695 ISBN 13: 9781412964692
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Buchbeschreibung Sage Publications Ltd. Mrz 2012, 2012. Taschenbuch. Buchzustand: Neu. Neuware - Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of mass media by organizing the book around two Media Effects Templates-the first examines media influences on individuals and the second looks at media influences on larger social structures and institutions. By foregrounding the different types of effects upon individuals and institutions-influences on behavior, attitudes, and beliefs, for example-Potter helps students to understand what the effects of media are, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences to look for evidence of these effects in their own lives. 400 pp. Englisch. Artikel-Nr. 9781412964692

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