Venture Design: 0 - Softcover

Venture Design walks `would-be entrepreneurs' through each major decision. While it provides theoretical background for each decision, its real value is in the hands-on analytical tools. These tools and their implications are illuminated through a single case carried throughout the book.

The Second Edition adds two new chapters:

- the entrepreneur: what makes them different, and how you can utilize that information to increase your odds of becoming an entrepreneur;

- the venture idea: where have they come from historically and how to discover yours, plus updated information and examples throughout the remaining chapters.

The book is unique relative to other entrepreneurship texts in that it walks “would-be entrepreneurs” through each major decision. While it provides theoretical background for each decision, its real value is in the hands-on analytical tools. These tools and their implications are illuminated through a single case carried throughout the book.

Anne Marie Knott is Associtate Professor of Strategy at the Olin School of Business, Washington University. Previously, she was Assistant Professor of Management at Wharton where she taught Entrepreneurship from 1995-2004. Professor Knott received a B.S. in Math from University of Utah, an MBA from UCLA in marketing and operations management, and a PhD from UCLA in Management. Her general research interest is the interplay between firm strategies and economic growth. Her work is published in the Journal of Economic Behavior and Organization, Journal of Small Business Economics, Organization Science, Management Science and Strategic Management Journal.

Prior to her academic career, Professor Knott spent one year managing her father’s startup print shop, fifteen years at Hughes Aircraft Company doing R&D on missile guidance systems, and seven days on Family Feud. A clip from one of the episodes can be seen every thirty minutes on the Family Feud slot machine at the MGM Grand in Las Vegas.