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The Essential Brand Book: Over 100 Techniques To Increase Brand Value - Softcover

Hennink, Monique; Hutter, Inge; Bailey, Ajay

 
9781412922265: The Essential Brand Book: Over 100 Techniques To Increase Brand Value
Softcover
ISBN 10: 1412922267 ISBN 13: 9781412922265
Verlag: SAGE Publications Ltd, 2010

Inhaltsangabe

This comprehensive text takes a practical approach that mirrors the path that students follow in conducting a research project. The book is based on the authors' highly successful multidisciplinary qualitative methods workshops, which have been conducted for over a decade. They introduce a 'qualitative research cycle' that leads students through the selection of appropriate methods, the collection of data, and the transformation of findings into a finished project. The book provides a clear explanation of the nature of qualitative research and its key concepts.

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Über die Autorinnen und Autoren

Monique Hennink is an Associate Professor in the Hubert Department of Global Health in the Rollins School of Public Health at Emory University. Inge Hutter is Professor of Demography at the Population Research Centre at the Faculty of Spatial Sciences in the University of Groningen. Ajay Bailey is a post-doctoral research fellow at the Population Research Centre at the Faculty of Spatial Sciences in the University of Groningen

Monique Hennink is an Associate Professor in the Hubert Department of Global Health in the Rollins School of Public Health at Emory University.
Inge Flutter is Professor of Demography at the Population Research Centre at the Faculty of Spatial Sciences in the University of Groningen.
Ajay Bailey is a post-doctoral research fellow at the Population Research Centre at the Faculty of Spatial Sciences in the University of Groningen.

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Verlag
SAGE Publications Ltd
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
1412922267
ISBN 13 
9781412922265
Einband
Taschenbuch
Anzahl der Seiten
304
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Verantwortliche Person
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