Book by McDavid James C Hawthorn Laura R L
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"Effective program evaluation is dependent on being able to see both the forest (the big picture) and the trees (the numerous technical considerations). McDavid and Hawthorn's text provides an excellent introduction to the program evaluation forest."
-PSYCHCRITIQUES (Michael C. Pyryt 2006-01-01)
"This book is a valuable addition to the literature concerned with the question of the utility of program evaluation and performance measurement to program improvement." (Stanley Brooks and Charles Lusthaus 2006-10-18)
"These two scholars have produced a thorough introductory book covering almost all aspects of 'program evaluation' and 'performance measurement'. It is theoretically informed and comprehensive and draws out the pros and cons of different approaches to evaluation and performance review." (John Wanna The Australian Journal of Public Administration 2008-02-08)
Program Evaluation and Performance Measurement integrates performance measurement into evaluation practice and shows how the skills that are essential for building program evaluation expertise are also important foundations for performance measurement. The importance of sound professional judgment is highlighted throughout the book and the final chapter offers ways that evaluation professionals can develop their professional judgment. The text discusses the realities of organizational politics and incentives for managers and evaluators. It balances the importance of good evaluation methods with the resource and organizational constraints that almost always affect the choices that evaluators make as they do their work.
The book does not assume a thorough understanding of research methods and design, instead guiding the reader through a systematic introduction to these topics. Nor does the book assume a knowledge of statistics, although there are some sections that do outline the role that statistics play in evaluations.
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