Qualitative Methods in Business Research (Introducing Qualitative Methods Series) - Softcover

Buch 7 von 33: Introducing Qualitative Methods

Ericksson, Paivi; Kovalainen, Anne

 
9781412903172: Qualitative Methods in Business Research (Introducing Qualitative Methods Series)
Softcover
ISBN 10: 1412903173 ISBN 13: 9781412903172
Verlag: SAGE Publications Ltd, 2008

Inhaltsangabe

Qualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting. This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business studies, including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory, and action research.

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Über die Autorin bzw. den Autor

Academy of Finland appointed Professor Anne Kovalainen to the Minna Canth professorship in the field of women’s studies for 2010–2014. Professor Kovalainen is based at the Turku School of Economics. Her research is concerned with presumed equality and the Finnish economy from a gender perspective within the context of global economy. The project is interdisciplinary, but the focus is in the areas of social sciences and economics.

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Verlag
SAGE Publications Ltd
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
1412903173
ISBN 13 
9781412903172
Einband
Taschenbuch
Anzahl der Seiten
337
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9781412903165: Qualitative Methods in Business Research (Introducing Qualitative Methods Series)

Vorgestellte Ausgabe

ISBN 10:  1412903165 ISBN 13:  9781412903165
Verlag: SAGE Publications Inc, 2008
Hardcover