Personal Influence: The Part Played by People in the Flow of Mass Communications - Softcover

Katz, Elihu

9781412805070: Personal Influence: The Part Played by People in the Flow of Mass Communications

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ISBN 10: 1412805074 ISBN 13: 9781412805070

Verlag: Routledge, 2005

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Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

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�ber die Autorin bzw. den Autor

Elihu Katz, Paul F. Lazarsfeld, Elmo Roper

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Verlag: Routledge
Erscheinungsdatum: 2005
Sprache: Englisch
ISBN 10: 1412805074
ISBN 13: 9781412805070
Einband: Taschenbuch
Auflage: 2
Anzahl der Seiten: 434
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Personal Influence: The Part Played by People in the Flow of Mass Communications

Elihu Katz; Paul Lazarsfeld

Verlag: Routledge (edition 1), 2005

ISBN 10: 1412805074 ISBN 13: 9781412805070

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Paperback. Zustand: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Artikel-Nr. 1412805074-11-1

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Personal Influence: The Part Played by People in the Flow of Mass Communications

Elihu Katz

Verlag: Transaction Publishers, 2005

ISBN 10: 1412805074 ISBN 13: 9781412805070

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Anbieter: World of Books (was SecondSale), Montgomery, IL, USA

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Paperback. Zustand: Good. First published in 1955, Personal Influence reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal opinion leaders who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations.more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon. In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld. Artikel-Nr. 00105458847

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Personal Influence: The Part Played by People in the Flow of Mass Communications

Elihu Katz

Verlag: Transaction Publishers, 2005

ISBN 10: 1412805074 ISBN 13: 9781412805070

Gebraucht Paperback

Anbieter: World of Books (was SecondSale), Montgomery, IL, USA

Verk�uferbewertung 5 von 5 Sternen

Paperback. Zustand: Very Good. First published in 1955, Personal Influence reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal opinion leaders who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations.more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon. In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld. Artikel-Nr. 00109684281

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