At the time of Isaac Newton's rising popularity following the publication of his Principia (1687), this examination of how London newspaper advertisements (1687 to 1727) enticed consumers to purchase science related products, helps us understand science and the environment in which it developed. In an age when the production of scientific knowledge increasingly relied upon multiple sales, rather than the endorsement of a single wealthy patron, marketing was the key to success.
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Jeffrey R. Wigelsworth teaches English History and World History in the Department of Humanities and Social Sciences at Red Deer College, Canada. His previous publications include Deism in Enlightenment England: Theology, Politics, and Newtonian Public Science (2009) and Science and Technology in Medieval European Life (2006).
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Zustand: New. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This title presents an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. Series Editor(s): Hamm, Dr. Ernst; Brain, Dr. Robert M. Num Pages: 218 pages, Includes 15 b&w illustrations. BIC Classification: KJSA; PDX. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 242 x 156 x 20. Weight in Grams: 568. . 2010. 1st Edition. hardcover. . . . . Books ship from the US and Ireland. Artikel-Nr. V9781409400752
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