Direct and Digital Marketing in Practice - Softcover

Thomas, Brian; Housden, Matthew

 
9781408127520: Direct and Digital Marketing in Practice
Softcover
ISBN 10: 1408127520 ISBN 13: 9781408127520
Verlag: A&C Black Business Information and Development, 2011

Inhaltsangabe

Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the powerful techniques available to skilled direct marketers.

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Über die Autorinnen und Autoren

Brian Thomas has been in marketing and management for more than 40 years. He is Course Director for the UK residential courses for the Institute of Direct Marketing (IDM) Diploma in Direct & Interactive Marketing. Brian has worked with a wide variety of clients worldwide, including IBM, Microsoft, American Express, Legal & General, Save the Children, Help the Aged and Barnado's.

Matthew Housden is a marketing consultant, author, academic and trainer. He has worked in marketing for 25 years, with a client list that includes IBM, Barclays and Microsoft. He is Principal Lecturer in Marketing at the University of Greenwich, and a visiting professor at the Grenoble Graduate School of Business.

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Verlag
A&C Black Business Information and Development
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1408127520
ISBN 13 
9781408127520
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
480
Kontakt zum Hersteller
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Verantwortliche Person
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