Verwandte Artikel zu Marketing Essentials

Marketing Essentials - Softcover

Sally Dibb

 
9781408073681: Marketing Essentials
Softcover
ISBN 10: 1408073684 ISBN 13: 9781408073681
Verlag: Cengage Learning EMEA, 2013

Inhaltsangabe

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

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Über die Autorinnen und Autoren

Sally Dibb is Professor in Marketing and Society, Centre for Business in Society, Coventry University, UK.

Lyndon Simkin is Executive Director of the Centre for Business in Society and Professor of Strategic Marketing in the Faculty of Business and Law, Coventry University, UK.

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Verlag
Cengage Learning EMEA
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1408073684
ISBN 13 
9781408073681
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
512
Kontakt zum Hersteller
Cengage
https://www.cengage.ca

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Verantwortliche Person
Nicht verfügbar