PART I: FOUNDATIONS 1 Globalizing Business 2 Formal Institutions: Economic, Political and Legal Systems 3 Informal Institutions: Culture, Religion and Languages 4 Firms Resources: Competitiveness and Growth PART II: BUSINESS ACROSS BORDERS 5 Trading Internationally 6 Investing Abroad Directly 7 Exchange Rates PART III: GLOBALIZATION 8 European Integration 9 Global Integration and multilateral organizations 10 Global Social Responsibility PART IV: THE FIRM ON THE GLOBAL STAGE 11 Starting International Business 12 Foreign Entry Strategies 13 Competitive Dynamics 14 Building Global Strategies PART V: OPERATIONS IN THE GLOBAL MNE 15 Structuring and Organizing MNEs 16 International Human Resource Management 17 International Marketing and Supply Chain Management PART VI: INTEGRATIVE CASESReseña del editor:
Mike Peng and Klaus Meyer have direct, first-hand, experience of researching and teaching in Europe, Asia and North America. This combined experience makes them uniquely qualified to write this textbook, which offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. The text's comprehensive coverage is accessibly arranged around one central question and two core perspectives. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question. Throughout the text the very latest scholarly research is used to facilitate successful learning of the key concepts, in order to engage students with the historical context and recent global developments. "International Business" has been shortlisted for the 2011/12 CMI Management Book of the Year award in the ebook category.
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