Exploring Corporate Strategy:Text & Cases with Companion Website Student Access Card - Softcover

Johnson, Gerry; Scholes, Kevan; Whittington, Richard

 
9781405887328: Exploring Corporate Strategy:Text & Cases with Companion Website Student Access Card
Softcover
ISBN 10: 140588732X ISBN 13: 9781405887328
Verlag: Financial Times/ Prentice Hall, 2008

Inhaltsangabe

Exploring Corporate Strategy: Text & Cases, 8/e

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.

Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

Companion Website with Gradetracker Student Access Card: Exploring Corporate Strategy, 8/e

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Über die Autorin bzw. den Autor

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

 

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Verlag
Financial Times/ Prentice Hall
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
140588732X
ISBN 13 
9781405887328
Einband
Taschenbuch
Anzahl der Seiten
878
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien

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