Design for Media: A Handbook for Students and Professionals in Journalism, PR and Advertising - Softcover

Über die Autorin bzw. den Autor

Di Hand is associate lecturer at the London College of Communication, University of the Arts London and at the University of West London.

Steve Middleditch is senior lecturer at the University of West London.

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“This is a must media design book that very effectively combines the technical with visual principles, ethics and history. The many visual examples, diagrams and website links are very useful.”  Nigel Tanburn, Course Director BA Photojournalism, London College of Communication., UAL

“An essential book charting the development of digital technology for students thinking of working in or studying publishing or the media” Ms Mimi Tessier, University of Hertfordshire

Design for Media: a handbook for students and professionals in journalism, PR, advertising and design.

This essential guide provides journalism and other media students and professionals with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear and pertinent explanations of how to design and produce any type of print and online publication to a professional standard, from pre-planning through to going to press or online. In providing the context, principles and thinking behind design over time, alongside the key practical techniques and know-how, this resource will enable you to present information clearly and effectively.

Key features:

• Provides a complete resource, explaining the background, theory and application of design as well as the ‘how to’
• Tutorials and exercises demonstrate how to create clean, attractive and well-targeted designs
• Supported by a comprehensive gallery of examples and case studies
• Highly illustrated throughout
• Colour ‘How to’ sections explain in detail how to create layouts and work with type, pictures and colour successfully

Visit the Design for Media website at www.pearsoned.co.uk/hand for invaluable practice material and resources such as templates, type usage guides, colour palettes and links to key media industry contacts and our media and journalism website at www.pearsoned.co.uk/mediajournalism to find links to other Pearson titles and resources.

Di Hand is associate lecturer at the London College of Communication, University of the Arts London and at the University of West London.

Steve Middleditch is senior lecturer at the University of West London.

Design for Media is a core resource for students and professionals in journalism, PR, advertising, design and across the media and creative sectors.